About

I’ve been in business for a long time – since 1992!  It’s morphed and changed over the years, as I moved from technical writing to web development to WordPress web development, and now into web strategy and content planning and business brainstorming (which is kind of like coaching).  At the core of it all is who I am:

• I’m a geek.  I love digging into techie geeky stuff and figuring out how it works.
• I’m an engineer.  I love making things work, making them work better, or adapting them to work differently.
• I’m a communicator.  I love explaining things and sharing my knowledge.
• I’m a facilitator.  I love helping people, getting stuff done, making it easy for others.

Creative Implementations combines all of that for me.

When I started my business, like a lot of entrepreneurs I was good at something (in my case engineering and writing) but I didn’t have a lot of business experience.  So I learned as I went – and I found that while there are a lot of resources for start-ups, there doesn’t seem to be a lot geared for the small business that wants to grow, one that’s poised on the edge of real success but doesn’t know how to get there.

I was frustrated because I used to struggle with how to grow my business successfully.  Too slow, and I didn’t have enough clients, enough cash flow.  Too fast, and I outgrew what I could support and sustain.

Then I learned how to build a solid foundation, starting with a strategy for my content and in particular for my website, and working my way through all of my branding and marketing, and on into my business processes.

I learned that I need these aspects of my business to be in alignment:

• I have to offer the RIGHT mix of products and services to the RIGHT people with the RIGHT message
• I have to use the RIGHT service providers to help me deliver those products and services and keep my business running smoothly
• I have to have the RIGHT coaches and mentors in my life and in my business to keep me on track, get me unstuck, and help me grow

Now I am building my business to a sustainable level by combining a solid foundation with manageable growth.  I’m in a coaching program, I’ve refocused and rebranded – so I can bring to you the best of what I’ve learned and help you do the same!