What Are You Braiding Into Your Life?

A very wise woman once said something to the effect of: “You will have balance in your life. Maybe not every day, maybe not even every year. But over the course of your life, you will have balance.” (Note: I can’t remember who said that. She was a panelist at a luncheon honouring some women of distinction that I attended…

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Personal Content Plan

Your Personal Content Plan

I was working with a client recently on creating a marketing plan and more specifically a content plan for her business. She’s changing some stuff up: dropping some things that haven’t been working, expanding on some that have been, adding some new ones, and planning others. That’s a lot of balls in the air, and we wanted to make sure…

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Flexible Bridge

What’s Your Style?

Everyone has a style. I’m not talking about your hair or your clothes or what colour your glasses frames are. I’m talking about the way you approach life, the way you solve problems, the way you think about the world. It’s especially obvious for those of us who coach or train. Maybe we do more conscious thinking about how we…

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Heart-centered targeted marketing

Niche Market vs Ideal Client: Why You Need Both

We’ve been hearing for years that we need to identify and target our “niche market”. Lately the buzz has been around identifying and marketing to our “ideal client”. Some marketers will focus on one concept, and some on the other. What’s an entrepreneur to do? Answer: Savvy entrepreneurs do both. And here’s why. First, let’s look at the difference. It’s…

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