Business Insights | Creative Implementations

What Are You Braiding Into Your Life?

A very wise woman once said something to the effect of: “You will have balance in your life. Maybe not every day, maybe not even every year. But over the course of your life, you will have balance.” (Note: I can’t remember who said that.…
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Your Personal Content Plan

I was working with a client recently on creating a marketing plan and more specifically a content plan for her business. She’s changing some stuff up: dropping some things that haven’t been working, expanding on some that have been, adding some new ones, and planning others.…
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What’s Your Style?

Everyone has a style. I’m not talking about your hair or your clothes or what colour your glasses frames are. I’m talking about the way you approach life, the way you solve problems, the way you think about the world.…
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Niche Market vs Ideal Client: Why You Need Both

We’ve been hearing for years that we need to identify and target our “niche market”. Lately the buzz has been around identifying and marketing to our “ideal client”. Some marketers will focus on one concept, and some on the other.…
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The Hazy Path: Get Clear About Your Website

I grew up on the Eastern seaboard, which is a much damper climate than where I live now, and we used to get these tremendous ground fogs at certain times of the year when the temperatures were just right. When you drove especially at night, it was sometimes really hard to get a clear vision of the road ahead of you, and see where you’re going.…
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When the Problem is You: Get Out of Your Own Way, Part 3

The last two weeks, I’ve talked about some myths that can keep us from moving our business and ourselves in the direction we want to go. The first myth was about not being able to let go and delegate: “No one knows my business as well as I do, so no one can do these things as well as I can”.…
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When the Problem is You: Get Out of Your Own Way, Part 2

As entrepreneurs we buy into all sorts of myths sometimes, beliefs that can keep us stuck and prevent us from moving forward. For me, there are three traps I can find myself falling into if I’m not careful.…
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When the Problem is You: Get Out of Your Own Way, Part 1

Have you ever seen a performer who is spinning plates on sticks? He has to keep all of the plates moving fast enough to keep them from falling. If he turns his attention from any one plate for too long, it’ll crash to the ground and break. Does your business, your life, feel like an array of spinning plates?…
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Get Ahead of the Avalanche: Plan a Year of Blog Posts

One of the unexpected bonuses from working with a VA is that since she’s doing a lot of the posting and updating for me, I need to get her content in a timely manner for my blog and ezine and social media posts.…
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If it’s to be, it’s up to me: Staying Accountable

We’ve all heard the expression “If it’s to be, it’s up to me”. That’s a powerful statement, one that really resonates with me. I’m a “doer”. I’m the rock my family relies on.…
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