What Are You Braiding Into Your Life?

A very wise woman once said something to the effect of: “You will have balance in your life. Maybe not every day, maybe not even every year. But over the course of your life, you will have balance.” (Note: I can’t remember who said that.…
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Your Personal Content Plan

I was working with a client recently on creating a marketing plan and more specifically a content plan for her business. She’s changing some stuff up: dropping some things that haven’t been working, expanding on some that have been, adding some new ones, and planning others.…
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What’s Your Style?

Everyone has a style. I’m not talking about your hair or your clothes or what colour your glasses frames are. I’m talking about the way you approach life, the way you solve problems, the way you think about the world.…
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They’re ALL Emotional Decisions (or, The Fine Art of Trusting Your Instincts)

Buying decisions are emotional decisions.

If you’ve ever read anything about marketing, or copywriting, you’ve heard that you need to address the needs and wants, the emotions, of your potential customers.…
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Coping with overwhelm

Overwhelm is a funny thing.

I’m a list maker, always have been. I get great satisfaction out of crossing items off of a list. I have a two-sided rolling whiteboard in my office.  While the back is for my annual planning calendar, the Big Picture stuff, the front side that always faces me is split into two lists: This Week and Longer Term.  Every Monday morning (well, almost every Monday morning) I scrub off last week’s lists and write out this week’s lists.  If I don’t get to my planning session till partway through the morning, and I’ve already accomplished some of the tasks for the week, I’ll still write them on the list — just so I can have the pleasure of stroking them off.…
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