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Don’t engage in questionable business practices

WARNING! If you receive any sort of message that appears to come from someone you know, or used to know, via a “new social media platform for business” called “empowr”, DELETE IT. Don’t click through to see the person’s profile, don’t click the email to unsubscribe. You’ll find that you have inadvertently created a profile/account for yourself on their website….

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Connecting the Dots, Closing the Loop, Coming Full Circle

Hello to all you lovely, patient people!  It’s been a while, hasn’t it? I apologize for seeming to have abandoned you for so long. My life, especially my business life, took a 90 degree turn around the end of 2012 and beginning of 2013. While I really enjoyed doing both web strategy and web development, and still do for that…

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What Are You Braiding Into Your Life?

A very wise woman once said something to the effect of: “You will have balance in your life. Maybe not every day, maybe not even every year. But over the course of your life, you will have balance.” (Note: I can’t remember who said that. She was a panelist at a luncheon honouring some women of distinction that I attended…

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How to Be a Frugal Business Owner

It’s coming up to tax time here in Canada, and the US. Pulling together year-end reports on revenues and expenses is, for some business owners, the first time all year they take a good hard look at the numbers. Bad, bad business owners! At least having to file my GST return every three months forces me to balance my books!…

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Your Personal Content Plan

I was working with a client recently on creating a marketing plan and more specifically a content plan for her business. She’s changing some stuff up: dropping some things that haven’t been working, expanding on some that have been, adding some new ones, and planning others. That’s a lot of balls in the air, and we wanted to make sure…

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What’s Your Style?

Everyone has a style. I’m not talking about your hair or your clothes or what colour your glasses frames are. I’m talking about the way you approach life, the way you solve problems, the way you think about the world. It’s especially obvious for those of us who coach or train. Maybe we do more conscious thinking about how we…

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Creating Checklists For Irregular Activities

I love lists. I get tremendous personal satisfaction out of stroking completed items off of lists. And I know from experience if I don’t write something down, it likely won’t get done. Frequently the mere act of writing it down helps me to remember to do it. (Which is why I like pencil and paper, but that’s another discussion.) I’m…

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Niche Market vs Ideal Client: Why You Need Both

We’ve been hearing for years that we need to identify and target our “niche market”. Lately the buzz has been around identifying and marketing to our “ideal client”. Some marketers will focus on one concept, and some on the other. What’s an entrepreneur to do? Answer: Savvy entrepreneurs do both. And here’s why. First, let’s look at the difference. It’s…

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Back Up Your WordPress Site: BackupBuddy

Stuff happens. In my experience, it tends to happen at the most inconvenient time possible. If your computer is going  to be stupid and lose the whatever you’re working on, it won’t be the draft of the letter you’re writing to your sister, or even the Facebook status update about your latest blog post. It’ll be something like last year’s…

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Want To Be Taken Seriously? Use A Real Email Address!

I like Gmail. I really do. I have a Gmail email address that I use for personal correspondence. I use the Calendar and Contacts features to sync my Android phone and tablet with Outlook. But it drives me absolutely crazy when I see a small business owner — even one who HAS a website — use a Gmail address as…

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